Afterpay
Product Vision & Strategy
Setting a vision for the future of Buy Now, Pay Later
I worked with Afterpay product leadership to help define, visualize, and art direct the future of their Buy Now, Pay Later product and app. After setting the vision, I assisted on a variety of other projects including their app onboarding, in-store shopping experience, and ideating a new membership offering. In 2022, Afterpay was acquired by Block, Inc. and is part of the Cash App family.
Product vision & strategy
Afterpay App 2022+
The Afterpay app was one of the company’s upcoming “big bets” for 2022 and they needed a vision and strategy to create alignment and drive investment. I worked with the VP of Design and Director of Product to bring it to life.
Key takeaways
The Afterpay consumer app must evolve from a servicing portal to a shopping companion.
- Drive engagement
Afterpay’s app can be a tool for activating new customers, driving engagement, and unlocking monetization opportunities. - Add value across journey
To drive engagement, Afterpay must become a true omnichannel shopping companion that adds value to consumers across the entire shopping journey. - Personalize experience
Continue to leverage ML to create dynamic, personalized experiences to expand app reach and grow engagement.
Vision
A week in the life
To bring the vision of this new “shopping companion” to life, we told the story of a week in the life of an Afterpay user, Willow, and how the new app provides support and value through their entire shopping journey.
Elevating the visuals
While crafting the narrative for the vision with the Director of Product, I worked with the Design Director to go over the full experience and find places to push their thinking and create a more consistent, elevated aesthetic for their mobile product: larger type, less hairlines, more space, more delight.
